CHIRP

Chirp is an insect stock brand that aims to introduce insects into the western diet. Insects are a sustainable alternative food source that are incredibly nutrient dense, however western prejudices/cultural views them as vermin, making it challenging to introduce.

Chirp solves this by creating stock cubes using ground up cricket powder, eliminating the sensory disgust of eating a whole cricket. With bright, fun packaging, Chirp is designed to be as inviting as possible while boldly announcing its unusual ingredients.