PARKRUN

Parkrun has a massive community that all share a passion for exercise. This can be daunting for people who are new to running, so curating a more accessible brand was key for this project.

The logo represents three core values of parkrun: nature, motivation and camaraderie. Bright, pastel colours and gradients bring a modern and fresh atmosphere and linguistically is more inviting for newcomers.

A hand holding a phone showing the parkrun Instagram feed with bright, motivational posts
Bus stop advert reading run happy, run grumpy, run slow, run fast, run in rain, run in sunLaptop showing the parkrun website homepage with Walk Jog Run Volunteer Spectate
parkrun posters: you're not going that way, let's get moving together, don't be afraid to be seen trying
parkrun website screens showing Walk Jog Run Volunteer Spectate and a sign-up form